Along with market fluctuations and business movements, it is imperative for any business to handle their marketing activities, tracking leads, campaigns etc. with evermore diligence. Needless to say that, how much account Management and prospect nurturing activities prove to be pivotal for business success. Now, shifting dynamics always storms or breezes the market scenarios creating enough turbulence to create challenges for generating new business as well as ploughing existing clients. Although the impact is different or altered from business to business, nevertheless it always has a critical horizon that we all dread.

A common scenario of deploying a focused campaign that would run around with high expectation often have tendencies of meager results. It always comes down to strategic fallouts and trigger unnecessary back and forth, while the perpetrator might be something else. Sometimes it’s just important to go whole 9 yards for a maximum squeeze to be conclusive on the viability of every strategy, to avoid false strategic fallout. But ‘How we can make sure that we are doing everything?’ Where do we start? Where do we stop? And how do we find out? The answer to which would probably break the allegory – But, if at all it was ever a mystery. The reason might be more rudimentary than intricate. An effective and maximum squash or drill down of every campaign or initiative obviously has the potential of better yield and clarity, and yes most importantly new business opportunities, which acts as prima facie for the whole ordeal. While there are always multiple leaks that feed the detrimental beast that we all despise for our business, it has enough capability to bomb a campaign/initiatives/ideas, in turn impacting the strategy itself, – now this is definitely a high impact, probably more or like a butterfly effect.

Given that we all agree on these challenges and subsequent impacts. A solution is yet lucid than comprehensive, and it isn’t a rocket science either. It’s always about going to the basics right from getting organized, gathering insight, strengths/weakness, visibility, integration, benchmarks, information sharing, grouping etc. and right blend of all these aspects would let you have definite control and in turn add qualitative marketing and relationship building approach. A centralized system, is all you need to get buoyance in these disparate contingent waters.
For most of us CRM is a friendly term – Customer Relationship Management – a system that allows you to manage business relationships, data, reports, maintain collaterals and also provide intelligence via dashboards and graphical representation on various attributes. But still, why one would need a CRM; even if things are not going that bad, here is an insight which might shed some light on what difference a CRM can make, and if you want to reanalyze the answer to “How much time should it take?” for few basic activities.
1. If your data management is being handled over a bulky spreadsheet with ununiformed formats. Well, it is still a short term solution which would soon be a barrier to business scaling.
2. Sales team activities are oblivion with less of insight and tracking.
3. Reporting is another beast that eats up valuable bandwidth.
4. Version control and data loss.
5. Lacking centralized system to punch in valuable updates and information.
6. A solution that would drive your intensive “go to market initiatives” and ability to track the same diligently.
Understanding this criticality and going back to the roots and foundational changes on the approach would make sense. CRM allows flexibility albeit of business size, providing customization and industry standards on business development approach.
If this has been insightful, we invite an opportunity for sharing and listening further thoughts and propagate our cut towards the solution. Feel free to get in touch!
NSquare Xperts