Microsoft provides a rich platform for social engagement known as Microsoft Market Insight previously known as Microsoft Social Engagement. Microsoft Market Insight is packed with AI capabilities which helps users do group posts from social platforms such as Facebook, Instagram, Twitter, YouTube and Blogs, based on different types of sentiments. Microsoft Market Insight allows you to create search topics so that you can stay tuned with posts that really matters for your business.
Let’s see how Microsoft Market Insight AI and Dynamics 365 integration can help you grow your business and increase your brand reputation in the market. But first, a quick overview of all components of Microsoft Market Insight
Search Setup
To get started with Market Insight you need to setup search topics. A search topic can contain one or more keywords. Based on the keyword used in your search topic Microsoft Market Insight allows you to get public posts from seven different sources i.e. Blogs, Disqus, Forums, News, Reddit, Twitter and YouTube. It also allows you to search posts in 29 different languages.
To create a search topic in Microsoft Market Insights, navigate to Search setup and click on Add Search Topic button. Once relevant search topics for your organization are configured in Market Insight you can take advantage of AI to create Social Activity or Case or Lead in Dynamics 365 from posts which matters to you most.
Analytics
From the Analytics area you will be able to see all posts related to your search topics. You also have location insight in Analytics area which gives you insight of post locations around the world in Bing Map
Social Center
Social center allows you to see all posts related to your search topics setup and to publish post on your social profiles connected to Microsoft Market Insight. From social center you can assign any post to one of the user in Dynamics 365 or create a Lead or Case in Dynamics 365. (You can create record for any entity in Dynamics 365 using Market Insight after configuration)
Alerts
Alerts in Microsoft Market Insight allows you to never miss the information from connected social platforms which really matters to you. By enabling and configuring alerts in Market Insight you can receive alerts via email for configured search topics.
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